BlackToe x Ciele
10 Years Of Partnership
10 Years Of Partnership
It's hard to believe it’s been 10 years since we first partnered with Ciele Athletics, but here we are—celebrating a decade of shared passion, community, and running with a special custom BlackToe x Ciele GOCap. You didn’t think we’d celebrate in any other way, did you?!
So how did our partnership begin? Back in 2014, BlackToe Running had recently opened our doors and Ciele was also a new face on the scene. Shortly after launching their first line of functional and fashionable running caps, BlackToe became the first store outside Montreal to carry their products in our Toronto-based running shop. We felt connected to their approach of bringing fresh, innovative, and technical gear to the fitness community, and our shared values made the partnership seamless from the start.
Tape-Breaking Personal Records
We remember the early days fondly. Jeremy and Mike, the founders of Ciele, personally built, hand-delivered and installed our first King West display. And yes—it’s still standing! You will just find it holding different products these days, as the demand for Ciele caps and gear has outgrown that original display over the years. We would often see the Ciele team at events like The Running Event in Austin hustling just as hard as we were to grow their business. We loved their unique first-ever booth at the Waterfront Marathon Expo as it was a true reflection of their creativity and passion - much like their products.
We’ve shared some incredible moments over the years. One of the standout memories? Being the first retailer ever to sell 1,000 Ciele caps in a single year—yes, our customers love Ciele caps that much! To celebrate, the Ciele team surprised us with something we’ll never forget: a custom-brewed beer from Dominion City Brewing in Ottawa. It wasn’t just a thank you; it was a symbol of the camaraderie and creativity that has always fueled our collaboration. Plus, it was enjoyed by many members of our team and community, making the celebration even better.
A Decade Of Movement
Our partnership with Ciele isn’t just about business—it’s about shared values. Both BlackToe and Ciele have always prioritized community, respect for our customers, and a deep respect for the sport of running. We’ve supported each other in so many different ways, hosted community runs together, and watched their business flourish, all while building an incredible running community of our own. Now, 10 years later, we look back on the miles we’ve covered together, the personal bests that have been shattered, the friendships that have formed, and the community that has thrived.
It’s been an absolute pleasure working with Ciele for the past decade, and this special anniversary cap symbolizes the journey we’ve taken side by side and our desire to continue sharing the big wins with the running communities that we love so much.
Here’s to 10 years of partnership, passion, and plenty more miles to come!
Runners Love Ciele
A big part of our motivation for doing a collaborative running cap was for our customers! We know how much you love to rock Ciele caps, and we wanted to create something that could be shared by the whole community.
Style Meets Function
One of the best features of Ciele caps? They are as fashionable as they are functional. It’s the unbeatable tech and a keen eye for style that’s been keeping runners comfortable, protected, and looking good for the past decade.
The Design
These caps feature logos from both brands in a sleek black and grey design with reflective yellow accents. Under the brim (it’s iconic Ciele!) you’ll see a geometric track design, symbolizing big starts and even bigger finishes.
